Users of BT, Carphone Warehouse and Vigin Media might want to read this:
Edit: Another link - http://www.badphorm.co.ukInternation Herald Tribune wrote:Now three Internet providers in Britain have gotten together to try to grab a plump piece of online advertising for themselves. Last week, BT, Carphone Warehouse and Virgin Media announced a deal with a company called Phorm, whose technology tracks Web users and serves them ads related to their interests.
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At a time when many people are worried about privacy, the Internet service providers' agreement to share records of users' Web habits might set new alarm bells ringing.
Phorm said it would guarantee anonymity by tracking individual users with an assigned number only, and by regularly clearing the data. Phorm said its privacy procedures had been examined and approved by the accounting firm Ernst & Young.